Brand identity and way finding for OXO tower wharf. The colour and form or the brand was inspired by the iconic light tower on the top of the building.
The supporting line ‘Creative London’ was used to highlight the variety of art and design companies within the building, setting the OXO tower as a creative hub in London.
The chevron for the way finding signage was created out of the ‘X’ in the logo. Signs were custom made as a right angle to firstly reflect the harsh chevron, but also to draw people into the building through to the back where the main gallery of shops and creative companies are hidden.