A research and development project for a technology startup planning to launch their first fitness wearable focused on helping men and women achieve their weight loss goals. Initial task was the creation of the brand identity for their first product prototype under the name Onitor Track, and establish the brand online and through social media.
The second part of the project was to design the beta version of the supporting app for the product, which included research, UX sketches, wireframes, user journeys through to visual design concepts. Other parts of the project included packaging design for the product and creative direction for photography.